A leading Australian Designer brand, with a store network of 40 + locations and a turnover of $180m annually, challenged Stitch & Nine to create and implement a comprehensive omnichannel strategy that would boost customer engagement and drive sales growth.

• Conducted a comprehensive analysis of the brand’s customer base and retail operations.

• Developed a tailored omnichannel strategy to achieve the business goals.

• Implemented a tactical test and learn project sprint in top doors, designed to drive sales and enhance conversion rates.

• Developed a meaningful team incentive to drive results, created a framework and comms platform to share result, celebrate success and drive focus.

• Provided ongoing support and guidance to ensure the successful execution of the strategy and continued sustainable improvement.

Our brand saw a 6% incremental uplift in sales, which translated to an additional $1.1m p/a brought to the business and surpassed the sprint targets. By focussing on both the insights provided by Stitch & Nine and the actionable solutions developed as part of our engagement, our brand achieved their peak trade business objectives and successfully elevated their service proposition.